Displaying your sense of humor in a presentation helps you to connect with your audience. Spontaneous humor shows confidence and builds rapport with audience members.
Planned Humor
I’ve seen some speech coaches advise clients to
start their speech with a joke. I’m not
supportive of that approach – with one exception. I’m generally not supportive
because when a nervous speaker tells a joke unrelated to her speech theme, and
the joke is greeted with silence, then all confidence is damaged. That is, the
audience loses confidence in the speaker, and the speaker loses confidence in
herself.
Here's an illustration of a poorly delivered
joke. This short video was created for
community television by an enthusiastic group of Toastmasters members in the
New York City area many years ago. While the video wasn’t commissioned,
approved or vetted by the organization, I think it provides a good example.
Use a Joke if it is Pertinent
Here is my exception for using a joke. I am
supportive of a joke that relates tightly to the theme of the speech. If a
tightly aligned joke falls flat that won’t be damaging, as the joke content
should seamlessly lead into the remaining content. The audience will see why the joke content was
used.
This applies not only for a joke. All material
in a planned speech should be obviously pertinent to your theme and core ideas.
Inside Jokes
Speakers should work to appeal to the majority
of the audience. By definition, inside jokes appeal only to a small minority,
the insiders.
This past week of January 2nd, 2023 provided an example
of an inside joke landing poorly with an audience. On Friday, January 6th, 2023, in
the United States, Kevin McCarthy was elected, after 15 ballots, to the
position of Speaker of the House of Representatives, a prestigious, powerful
post which places him second in line for the office of President, after the
Vice-President.
Many people were drawn to the drama, arguments,
and near fisticuffs, during the contentious 15 ballots, as McCarthy bartered
with some of his party members who had withheld their support. I have to
believe the drama isn’t over yet.
There are many elements of leadership behavior
and public speaking to observe from these events in Washington last week. I
call attention to this line from the Washington Post article below, which you
may need a subscription to read. However, I have included the line here, as it relates
to public speaking, and in this case the nomination speech for McCarthy that
was delivered by his friend Patrick McHenry.
https://www.washingtonpost.com/politics/2023/01/07/mccarthy-gaetz-rogers-speaker/
“McHenry, a longtime
ally, had delivered a nominating speech that fell flat except to one person,
McCarthy, who got all the odd inside jokes. It was set up to be a victory party
— until the GOP’s math, again, fell short.”
Fell flat except to one person. How would you
like to deliver a speech that resonates for only one person in the audience? There
are times when we have profoundly funny shared experiences with a small group
of people. If we mention that in a group
setting like a speech, the small group will enjoy the memory again, and the
rest of the audience will be bewildered by the reaction.
Here is a link to the nomination speech https://youtu.be/8rQ7pAI1Fx0
Conclusion
Displaying your sense of humor in a presentation
helps you to connect with your audience. Spontaneous humor shows confidence and
builds rapport with audience members.
Use a joke if it is pertinent to your speech
theme and core ideas. Work to appeal to the majority of your audience by
avoiding inside jokes and references.
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