Showing posts with label hockey. Show all posts
Showing posts with label hockey. Show all posts

Friday, 24 June 2022

On Limits To Your Opportunities and Writing Books

During June 2022 my home city of Saint John, New Brunswick has been host to the Canadian Hockey League championship, the Memorial Cup tournament. I have followed the results and attended one game in person between the Shawinigan Cataractes from the Quebec League, and the Edmonton Oil Kings from the Western League. It was a close game with Shawinigan winning 4-3. I enjoyed watching the game in person but it wasn’t terribly exciting with the teams focused on very close checking, extremely effective defense, and skillfully limiting exciting goal scoring opportunities for the opponent.

At its best hockey is fast, fluid and can bring fans to the edge of their seats. I appreciate defensive skills and in championships like this one, the teams are extremely disciplined in limiting exciting offensive plays. While mistakes do happen on the ice, and sometimes offensive skills simply overpower, typically in high-level championship games offence is minimized and opportunities limited.

I am a hockey fan.  In 2019 I decided to visit all the teams and rinks in the Quebec League and watch a game. This was primarily an excuse for an extended road trip because I enjoy driving and visiting new towns and cities. This road trip saw me visit 18 towns in Quebec and the Maritimes over 49 days covering 9,790 kilometers during peak winter conditions.  If the thought of replicating this trip appeals to you may enjoy the book which is available here amazon.com/author/jimkokocki

Limits On Your Opportunities

As I watched the Memorial Cup game and observed how defense in hockey limits the more entertaining goal scoring, I thought about limitations we place on ourselves. Here’s my example. In 2018 I had decided to write a book on public speaking, as it’s a subject matter in which I have a great deal of experience as a speaker and coach. To write the book I prepared an outline, opened Microsoft Word, wrote everything I knew about public speaking, edited and re-wrote, then hired a professional editor (which I recommend for any writer), then hired someone to properly format the material with page numbers, page titles a table of content and more.  I published it as a paperback on Amazon Kindle, because I tend to read paperbacks and hard covers. I would later publish the product as an e-book.   

The paperback version sold quite well but I hated how it looked.  It was my content and my ideas, but the sum of my knowledge and ideas displayed as about 45 printed pages.  I was unhappy with the look of my first product.

I should point out that I’m not a perfectionist. I wrote about perfectionism here https://gycz.blogspot.com/2022/06/perfectionism-is-kind-of-disease.html

Minimum Viable Product

Producing this first effort was an important step to opening more opportunity. I suppose it was a minimum viable product, and did have some acceptance. Regardless of that acceptance, I produced a revised version of the book by adding some more stories about my speaking experiences, adding some photos, and some other lessons. The revised version displayed as over 100 pages (which I recommend to aspiring authors) and looked much better to me. I am proud of that product.

Writing a Second Book – 9,790 Kilometer Road Trip

My second book about my hockey road trip was easy to write because I simply documented the planning and execution of visiting 18 towns and cities, and travelling 9,790 kilometers in January, February and March. The difficult part of this product was minimizing travel, grouping scheduled games for travel efficiency, and navigating around snow storms. With this book it was easy to produce more than 100 pages of content.

Writing a Third Book – Overcoming a Limiting Thought  

My third book came about because I was asked by a group to present on the topic of running effective meetings and injecting some fun and variety into meetings. Injecting some fun has become important as more and more meetings take place online these days and people are experiencing ‘Zoom fatigue’ sitting in their same seat while attending meeting after meeting.

I was happy to present on the topic, and after the presentation and the Q&A I thought that maybe I should write a book on this topic. Now previously I had a limiting perception of what a ‘book’ looks like. My perception was that a book is usually over 100 pages, is available as a paperback, maybe a hardcover, and maybe as an e-book. However, I have read material from other authors who challenged my limiting perception.

Many people these days consume books on e-readers. When an author publishes a book for consumption on e-readers the publisher wants zero formatting.  The formatting takes place real time as the content is presented to a laptop, or an iPad, or a phone or other device.  The formatting varies based on the device displaying the content.

While I didn’t believe I had enough content on running effective meetings to produce my traditional version of a 100-page ‘book,’ I had enough material to be invited to speak on the topic, and enough material to write something. So, I prepared and published an e-book.  It’s approximately 40 pages in Microsoft Word, but I don’t know how it might display on your e-reader or laptop. It too is available at this link amazon.com/author/jimkokocki

I had a limiting perception of what constituted a book, but was able to overcome this limiting perception.

Perceptions That Limit You

My point in writing this is to highlight that I had placed a limitation on myself. It’s interesting how these perceptions take hold in us. This one could have prevented me from sharing my content about running effective meetings.  My perception of what a book looks like limited my thinking.  I have read other material on how categories and labels we apply, while helpful in most cases, can limit us in decision making. There is some fascinating material on how quick categorization and perceptions limit our creativity and opportunities. Here is an interesting academic paper on the topic titled Decision Making Under Uncertain Categorization

 

https://www.frontiersin.org/articles/10.3389/fpsyg.2014.00991/full

Takeaway

Perceptions, beliefs and categorizations are helpful. They’re shortcuts. Here’s a good article on their helpfulness titled Categorization = Decision Making + Generalization  https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3739997/

While these shortcuts are helpful, and unavoidable, they can limit us. If you have comments or experiences where you have overcome such limiting thoughts, perceptions and categorizations, I would love for you to share them with me.  It will be good food for thought and discussion.

 

 

 

 

Friday, 8 April 2022

Comfort Zones and Marketing Your Own Work

I hate marketing my own books and my own work. Which is odd because I spent most of my corporate career in marketing, and still perform marketing consulting, that is, marketing the products and services of other people.

With clients, I very much enjoy working to define a business problem well, identify and consider alternatives, and then help the client choose a path, and begin to execute a path. 

Regarding my own product and service mix, I have written a couple of books over the past couple of years, and will produce some more.  They’re distributed primarily through Amazon for paperback and Kindle products. I have spent very little energy in marketing and selling the books, and I know they offer more income potential.  I have read and viewed material on how to market on Kindle but I quickly lose interest, and my meagre efforts have borne modest results. And I’m ok with this.  I produced the books to support the speaking and consulting business and they have done that.  But every once and a while I will look to those books and decide they could be generating more revenue.  Then I’ll try something, it doesn’t work well, and I lose interest again.

Now I am a bit aglow this week as I am running an Amazon price promotion the week of April 6-12th,  2022 on Kindle and as a result, my book about a Quebec and Maritimes based hockey road trip of 18 games in 18 cities is selling well, currently #9 on their hockey bestseller list nudging out Haley Wickenheiser’s biography.   So now I’m curious where my book peaked but I’m not going to go the effort to try to find out, although I will check the list from time to time.

amazon.com/author/jimkokocki

Giving Advice To Others

Isn’t it odd that we can be good at giving advice to others but not act on similar wisdom or advice for ourselves? I’m sure I could push more volume from my two books, but marketing these products is not something I enjoy.  And so I haven’t. 

What I have realized recently is that I should pay better attention to my more broad market.  My recent speaking engagements have been on the themes of running effective meetings, and injecting some levity and fun into those meetings. We’re still in the Covid-19 pandemic, and hopefully easing out of it, but we are now in a 6th wave in Canada.  People always need advice, tips and tricks on running effective meetings, and in these pandemic days on engaging with employees and coworkers.

My point in writing this is to encourage others to spend time on work they enjoy. I acknowledge that I don’t enjoy marketing my own products. And based on my goals and objectives this is ok. Each year in Canada there are approximately 50 million books sold to 38 million Canadians and a lot are sold by authors with whom we’re all familiar, and I accept my very tiny slice of the market. 

I hope you have the ability to earn a comfortable income and choose to spend your energy in places that offer you enjoyment.

 

 

 

Tuesday, 6 July 2021

A Recent Article on Winter. Road. Hockey.

A Recent Article on Winter. Road. Hockey. 


Thanks to the folks at Huddle.today for their article about my most recent book Winter. Road. Hockey. You can find the article at https://huddle.today/n-b-businessman-travels-10000-kilometres-to-watch-18-hockey-games-and-writes-a-book-about-it/

This book is about winter driving, cold weather, junior hockey, great food and more. In my experience, there's nothing better than a road trip break out of a comfort zone. 

Some travel highlights include seeing the stunning Saguenay fjord drive in Quebec with its cliffs, mountains and valleys.  Just beautiful scenery. I enjoyed the small city of Sherbrooke in Quebec too.  There are so many highlights.

For food it’s hard to resist poutine in Quebec.  It’s usually quite simple with great French frieds, fresh and chewy cheese curds, and gravy.  There are more elaborate variations but the basic model is just fine.

The long road trip – 9,790 kilometers in 49 days – offered lots of quiet time for reflection.  I find on long drives that I quite quickly leave immediate problems and concerns behind, and my mind clears.  This causes new creative solutions to emerge, and for new ideas to bubble up.  What do you think?  Do you have a similar experience on a long drive? How can we make such experiences more accessible? 


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