Monday 2 August 2021

Ask For The Sale

 

Over the past couple of years I have written two books.  One book is on public speaking and the second about my experience on a road trip visiting hockey towns during a Canadian winter.   For reference the books are available here amazon.com/author/jimkokocki

I’m delighted that I’ve produced these books, but I don’t enjoy marketing and selling the books. This is ironic as I spent much of my career in marketing and sales, primarily to large business customers.

Nonetheless, this weekend while visiting family in Sydney, Nova Scotia I dropped into the local shop for the national Chapters Indigo to see if they’d stock some copies.  The manager wasn’t present but I emailed her and she is taking the books on consignment.   

I was in the mall.  Visited the store.  Sent an email.  Now will receive (relatively) passive income.

The lesson is ask for the sale.

Adapting to Audience Needs

Earlier this year, I was invited to speak on the topic of public speaking to some newcomers to Saint John. The event was scheduled to last t...